About me

Douglas D'Andrade

Product designer focused on measurable outcomes across healthcare, fintech, and energy. Research-driven approach combining qualitative validation with iterative prototyping.

HOW I WORK

I solve product problems through research, systems thinking, and continuous validation.

1. PRODUCT DESIGN

Finding the right problems to solve and testing ideas early

Building design systems that scale across products

Running user research and validating with real people

Creating end-to-end flows that actually make sense

2. INTERFACE DESIGN

Designing web and mobile interfaces that feel natural

Making things work across devices and screen sizes

Adding microinteractions that delight without overdoing it

Build for everyone

3. DIGITAL EXPERIENCE

Mapping journeys across app, web, and physical touchpoints

Go beyond screens (kiosks, voice, physical spaces)

Optimize conversion by removing friction

Making complex processes feel simple and obvious

4. STRATEGY & RESEARCH

Uncover real user needs through conversations

Facilitate workshops that unstick teams

Validate ideas before wasting time building

Turn analytics into actionable insights

1. PRODUCT DESIGN

Finding the right problems to solve and testing ideas early

Building design systems that scale across products

Running user research and validating with real people

Creating end-to-end flows that actually make sense

2. INTERFACE DESIGN

Designing web and mobile interfaces that feel natural

Making things work across devices and screen sizes

Adding microinteractions that delight without overdoing it

Build for everyone

3. DIGITAL EXPERIENCE

Mapping journeys across app, web, and physical touchpoints

Go beyond screens (kiosks, voice, physical spaces)

Optimize conversion by removing friction

Making complex processes feel simple and obvious

4. STRATEGY & RESEARCH

Uncover real user needs through conversations

Facilitate workshops that unstick teams

Validate ideas before wasting time building

Turn analytics into actionable insights

1. PRODUCT DESIGN

Finding the right problems to solve and testing ideas early

Building design systems that scale across products

Running user research and validating with real people

Creating end-to-end flows that actually make sense

2. INTERFACE DESIGN

Designing web and mobile interfaces that feel natural

Making things work across devices and screen sizes

Adding microinteractions that delight without overdoing it

Build for everyone

3. DIGITAL EXPERIENCE

Mapping journeys across app, web, and physical touchpoints

Go beyond screens (kiosks, voice, physical spaces)

Optimize conversion by removing friction

Making complex processes feel simple and obvious

4. STRATEGY & RESEARCH

Uncover real user needs through conversations

Facilitate workshops that unstick teams

Validate ideas before wasting time building

Turn analytics into actionable insights

MY EXPERIENCE

5+ years designing products at scale for healthcare platforms (millions of users) and fintech apps. Experience spans discovery, design systems, and delivery.

SENIOR PD

Rede D'Or

2023 - Present

SENIOR PD

Rede D'Or

2023 - Present

SENIOR PD

Rede D'Or

2023 - Present

Senior UX/UI Designer

Claro pay

2022 - 2023

Senior UX/UI Designer

Claro pay

2022 - 2023

Senior UX/UI Designer

Claro pay

2022 - 2023

UX/UI Designer

Shell Box

2021 - 2022

UX/UI Designer

Shell Box

2021 - 2022

UX/UI Designer

Shell Box

2021 - 2022

UX/UI Designer

Tabas

2020 - 2021

UX/UI Designer

Tabas

2020 - 2021

UX/UI Designer

Tabas

2020 - 2021

TOOLS I USE

Core tools for design, research, and cross-functional collaboration.

Tech Logo

Figma

Interface design, prototyping, design systems, and developer handoff.

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Maze

Remote usability testing and quantitative feedback collection.

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Miro

Workshops, journey mapping, and cross-functional discovery collaboration.

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Hotjar

User behavior analysis through heatmaps and session recordings for data-driven validation.

About Me Image - 4
About Me Image - 4

HOW I APPROACH PRODUCT DESIGN

Research-driven process focused on validated solutions and systematic iteration.

01.

DISCOVERY & RESEARCH

Problem validation through user interviews, data analysis, and experience mapping before solution development.

01.

DISCOVERY & RESEARCH

Problem validation through user interviews, data analysis, and experience mapping before solution development.

Research & Strategy (brainstorm session)
Research & Strategy (brainstorm session)

02.

IDEATION & PROTOTYPING

Multiple solution exploration through low-fidelity prototypes. Early user testing validates direction before high-fidelity investment.

02.

IDEATION & PROTOTYPING

Multiple solution exploration through low-fidelity prototypes. Early user testing validates direction before high-fidelity investment.

Design System

03.

DESIGN & SYSTEMS

High-fidelity interface design with accessibility standards. Design systems include documentation and governance for consistent multi-team implementation.

03.

DESIGN & SYSTEMS

High-fidelity interface design with accessibility standards. Design systems include documentation and governance for consistent multi-team implementation.

03.

DESIGN & SYSTEMS

High-fidelity interface design with accessibility standards. Design systems include documentation and governance for consistent multi-team implementation.

04.

TESTING & VALIDATION

Design validation through Maze and Hotjar. Data-driven iteration.

04.

TESTING & VALIDATION

Design validation through Maze and Hotjar. Data-driven iteration.

04.

TESTING & VALIDATION

Design validation through Maze and Hotjar. Data-driven iteration.

05.

LAUNCH & ITERATION

Post-launch performance monitoring and metric tracking for continuous optimization.

05.

LAUNCH & ITERATION

Post-launch performance monitoring and metric tracking for continuous optimization.

Testing & Optimization
Portrait of portfolio creator

Let's work together

Hiring for product design roles or exploring partnerships? Let's connect.