HOW I WORK
I solve product problems through research, systems thinking, and continuous validation.
1. PRODUCT DESIGN
Finding the right problems to solve and testing ideas early
Building design systems that scale across products
Running user research and validating with real people
Creating end-to-end flows that actually make sense
2. INTERFACE DESIGN
Designing web and mobile interfaces that feel natural
Making things work across devices and screen sizes
Adding microinteractions that delight without overdoing it
Build for everyone
3. DIGITAL EXPERIENCE
Mapping journeys across app, web, and physical touchpoints
Go beyond screens (kiosks, voice, physical spaces)
Optimize conversion by removing friction
Making complex processes feel simple and obvious
4. STRATEGY & RESEARCH
Uncover real user needs through conversations
Facilitate workshops that unstick teams
Validate ideas before wasting time building
Turn analytics into actionable insights
1. PRODUCT DESIGN
Finding the right problems to solve and testing ideas early
Building design systems that scale across products
Running user research and validating with real people
Creating end-to-end flows that actually make sense
2. INTERFACE DESIGN
Designing web and mobile interfaces that feel natural
Making things work across devices and screen sizes
Adding microinteractions that delight without overdoing it
Build for everyone
3. DIGITAL EXPERIENCE
Mapping journeys across app, web, and physical touchpoints
Go beyond screens (kiosks, voice, physical spaces)
Optimize conversion by removing friction
Making complex processes feel simple and obvious
4. STRATEGY & RESEARCH
Uncover real user needs through conversations
Facilitate workshops that unstick teams
Validate ideas before wasting time building
Turn analytics into actionable insights
1. PRODUCT DESIGN
Finding the right problems to solve and testing ideas early
Building design systems that scale across products
Running user research and validating with real people
Creating end-to-end flows that actually make sense
2. INTERFACE DESIGN
Designing web and mobile interfaces that feel natural
Making things work across devices and screen sizes
Adding microinteractions that delight without overdoing it
Build for everyone
3. DIGITAL EXPERIENCE
Mapping journeys across app, web, and physical touchpoints
Go beyond screens (kiosks, voice, physical spaces)
Optimize conversion by removing friction
Making complex processes feel simple and obvious
4. STRATEGY & RESEARCH
Uncover real user needs through conversations
Facilitate workshops that unstick teams
Validate ideas before wasting time building
Turn analytics into actionable insights
MY EXPERIENCE
5+ years designing products at scale for healthcare platforms (millions of users) and fintech apps. Experience spans discovery, design systems, and delivery.
SENIOR PD
Rede D'Or
2023 - Present
SENIOR PD
Rede D'Or
2023 - Present
SENIOR PD
Rede D'Or
2023 - Present
Senior UX/UI Designer
Claro pay
2022 - 2023
Senior UX/UI Designer
Claro pay
2022 - 2023
Senior UX/UI Designer
Claro pay
2022 - 2023
UX/UI Designer
Shell Box
2021 - 2022
UX/UI Designer
Shell Box
2021 - 2022
UX/UI Designer
Shell Box
2021 - 2022
UX/UI Designer
Tabas
2020 - 2021
UX/UI Designer
Tabas
2020 - 2021
UX/UI Designer
Tabas
2020 - 2021
TOOLS I USE
Core tools for design, research, and cross-functional collaboration.
Figma
Interface design, prototyping, design systems, and developer handoff.
Figma
Interface design, prototyping, design systems, and developer handoff.
Maze
Remote usability testing and quantitative feedback collection.
Maze
Remote usability testing and quantitative feedback collection.
Miro
Workshops, journey mapping, and cross-functional discovery collaboration.
Miro
Workshops, journey mapping, and cross-functional discovery collaboration.
Hotjar
User behavior analysis through heatmaps and session recordings for data-driven validation.
Hotjar
User behavior analysis through heatmaps and session recordings for data-driven validation.
HOW I APPROACH PRODUCT DESIGN
Research-driven process focused on validated solutions and systematic iteration.
01.
DISCOVERY & RESEARCH
Problem validation through user interviews, data analysis, and experience mapping before solution development.
01.
DISCOVERY & RESEARCH
Problem validation through user interviews, data analysis, and experience mapping before solution development.
01.
DISCOVERY & RESEARCH
Problem validation through user interviews, data analysis, and experience mapping before solution development.
02.
IDEATION & PROTOTYPING
Multiple solution exploration through low-fidelity prototypes. Early user testing validates direction before high-fidelity investment.
02.
IDEATION & PROTOTYPING
Multiple solution exploration through low-fidelity prototypes. Early user testing validates direction before high-fidelity investment.
02.
IDEATION & PROTOTYPING
Multiple solution exploration through low-fidelity prototypes. Early user testing validates direction before high-fidelity investment.
03.
DESIGN & SYSTEMS
High-fidelity interface design with accessibility standards. Design systems include documentation and governance for consistent multi-team implementation.
03.
DESIGN & SYSTEMS
High-fidelity interface design with accessibility standards. Design systems include documentation and governance for consistent multi-team implementation.
03.
DESIGN & SYSTEMS
High-fidelity interface design with accessibility standards. Design systems include documentation and governance for consistent multi-team implementation.
04.
TESTING & VALIDATION
Design validation through Maze and Hotjar. Data-driven iteration.
04.
TESTING & VALIDATION
Design validation through Maze and Hotjar. Data-driven iteration.
04.
TESTING & VALIDATION
Design validation through Maze and Hotjar. Data-driven iteration.
05.
LAUNCH & ITERATION
Post-launch performance monitoring and metric tracking for continuous optimization.
05.
LAUNCH & ITERATION
Post-launch performance monitoring and metric tracking for continuous optimization.
05.
LAUNCH & ITERATION
Post-launch performance monitoring and metric tracking for continuous optimization.
Let's work together
Hiring for product design roles or exploring partnerships? Let's connect.